Zip Business
Social / Digital
Campaign

Get ready to Let it Zip!

As one of the leading Buy Now Pay Later platforms, Zip wanted to expand its reach among SMEs with its interest-free cash flow solution, Zip Business. It was clear after long periods of lockdowns that these business owners were ready to grow but needed the capital to get started.

As Head of Design at Messy Collective, we partnered with Zip Business to launch its first seasonal acquisition campaign in Australia — Let it Zip!

Art Direction

Art Direction

Social Campaign

Social Campaign

Digital Campaign

Digital Campaign

Follow the zipline

We developed the tagline "Let it Zip," highlighting the fairness and freedom associated with the interest-free loan. This was paired with a dynamic "Zipline" graphic that injected energy into the campaign's visual identity.

Follow the zipline

We developed the tagline "Let it Zip," highlighting the fairness and freedom associated with the interest-free loan. This was paired with a dynamic "Zipline" graphic that injected energy into the campaign's visual identity.

From interest-free to freedom

We focused on developing digital assets across Facebook, Instagram, LinkedIn, email, and display ads, driving engagement from awareness to conversion.

From interest-free to freedom

We focused on developing digital assets across Facebook, Instagram, LinkedIn, email, and display ads, driving engagement from awareness to conversion.