Suntory Oceania
Brand Identity
& Rollout

Introducing an exciting new partnership between Suntory Global Spirits and Suntory Beverage & Food

It was vital for Suntory Oceania to align the story and experiences of these two organisations — connecting with what makes the partnership so unique. This was a chance to also revitalise the existing brands, building on the equity of the global group and the amazing products offered across the region.

Messy Collective was engaged to research and propose how the partnership was going to move forward — establishing an innovative, consumer-focused multi-beverage brand in Oceania. As the Head of Design I worked with the team to develop and roll-out the new visual identity.

Brand Identity

Brand Identity

Brand Strategy

Brand Strategy

Social

Social

Digital

Digital

Motion

Motion

Water & nature sit at the core of Suntory philosophy

We have brought this link to nature down under, inspired by the waters of Oceania to create a recognisable foundation for the identity system.

Water & nature sit at the core of Suntory philosophy

We have brought this link to nature down under, inspired by the waters of Oceania to create a recognisable foundation for the identity system.

A flexible system to enhance an exciting product portfolio

This identity system represents the global brand with a distinctly local feel. The versatile look and feel adapts across digital, social, print, signage and uniforms.

A flexible system to enhance an exciting product portfolio

This identity system represents the global brand with a distinctly local feel. The versatile look and feel adapts across digital, social, print, signage and uniforms.