Look Deeper
Integrated
Campaign

Over 150,000 Australians are living with undiagnosed eye conditions, such as glaucoma and macular degeneration.

The truth is most are unaware that optometrists can detect life-altering eye diseases early, when 90% of them are preventable or treatable. So how do we raise awareness on the importance of eye health?

lookdeeper.com.au

UX/UI Design

UX/UI Design

Digital Campaign

Digital Campaign

Social Campaign

Social Campaign

Print Marketing

Print Marketing

Finalist

Let's see what's lurking under the surface.

Working as the lead designer with Messy Collective, we developed the interactive ‘Eyesberg’ platform, specifically designed to engage older Australians.

The visually compelling site educates users on the hidden dangers of undiagnosed eye diseases and includes functionality to easily book an eye test. This initiative aimed to make the connection between regular eye exams and disease prevention clear and actionable.

Let's see what's lurking under the surface.

Working as the lead designer with Messy Collective, we developed the interactive ‘Eyesberg’ platform, specifically designed to engage older Australians.

The visually compelling site educates users on the hidden dangers of undiagnosed eye diseases and includes functionality to easily book an eye test. This initiative aimed to make the connection between regular eye exams and disease prevention clear and actionable.

Seeing results

The campaign dramatically increased engagement with a previously indifferent audience.

Social engagement surged by 1240%, and link clicks rose by 550%, achieving a 7% click-through rate. On the site itself, 79% of visitors scrolled beyond the halfway point, and 83% spent over 60 seconds exploring. Notably, 15% of visitors used the "book an eye test" feature.

The campaign also gained exposure through TV, print, and radio, significantly expanding its reach.

Seeing results

The campaign dramatically increased engagement with a previously indifferent audience.

Social engagement surged by 1240%, and link clicks rose by 550%, achieving a 7% click-through rate. On the site itself, 79% of visitors scrolled beyond the halfway point, and 83% spent over 60 seconds exploring. Notably, 15% of visitors used the "book an eye test" feature.

The campaign also gained exposure through TV, print, and radio, significantly expanding its reach.