ACA Identity
& Website

Representing over 3,000 members nationwide, the Australian Chiropractors Association (ACA) has been working for decades to enhance patients’ health.

As lead designer with Messy Collective, we partnered with ACA to understand the brand strategy, lead a new visual identity process and completely rebuild their digital experience to represent a modern association that truly supports its members.

Digital Design

Digital Design

UX/UI Design

UX/UI Design

Brand Architecture

Brand Architecture

Brand Identity

Brand Identity

Brand GUIDeLINES

Brand GUIDeLINES

After twenty years representing chiropractors across Australia, the association had evolved to incorporate a wide variety of offering, bodies, sub-brands and campaigns.

While well respected, the organisation’s brand and perception needed help to reconnect with their members and maintain their leadership in an increasingly competitive health market.

After twenty years representing chiropractors across Australia, the association had evolved to incorporate a wide variety of offering, bodies, sub-brands and campaigns.

While well respected, the organisation’s brand and perception needed help to reconnect with their members and maintain their leadership in an increasingly competitive health market.

Supporting all chiropractors across Australia

A new logo was envisioned that brings the support and balance ACA offers to the forefront.

This sat at the centre of a new identity system, designed from the ground-up to adapt to across all touchpoints and sub-brands.

Supporting all chiropractors across Australia

A new logo was envisioned that brings the support and balance ACA offers to the forefront.

This sat at the centre of a new identity system, designed from the ground-up to adapt to across all touchpoints and sub-brands.

This care for their members and patients drove the UX/UI process, following the journeys of each audience to understand their motivations.

These findings were key in driving the information architecture and, paired with the new identity, were essential in designing the new digital experience.

This care for their members and patients drove the UX/UI process, following the journeys of each audience to understand their motivations.

These findings were key in driving the information architecture and, paired with the new identity, were essential in designing the new digital experience.